La Crosse, WI – Oktoberfest USA celebrated the unveiling of a new King Gambrinus statue on Thursday, September 26th, 2024. The statue, a generous donation from the Cleary-Kumm Foundation, stands tall as a tribute to the legacy of Roy & Hope Kumm and Gail & Russ Cleary in shaping La Crosse’s beloved Oktoberfest celebration.
The unveiling ceremony took place at the Oktoberfest Grounds with local dignitaries, members of the Cleary-Kumm Foundation, and Oktoberfest organizers in attendance to commemorate this special occasion.
King Gambrinus, the legendary king of beer, is a fitting symbol for Oktoberfest and a particularly meaningful one for La Crosse. The statue’s addition to the grounds serves as a reminder of the rich history and tradition behind the annual event, particularly as it relates to the city’s brewing heritage. The G. Heileman Brewing Company, a prominent La Crosse brewery that operated from 1858 to 1996, famously used King Gambrinus as their mascot, solidifying the connection between the city and the legendary figure.
La Crosse is now home to three likenesses of King Gambrinus. Besides the new Oktoberfest statue, you’ll find the King outside Harborview Plaza and at the brewery.
The unveiling of the King Gambrinus statue helped launch the Oktoberfest festivities, which will continue throughout the weekend. Attendees can look forward to enjoying a variety of food, beer, and entertainment that honors our German heritage. Everyone is encouraged to celebrate Oktoberfest 2024! Friendship, Gemütlichkeit, and More!
