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Celebrate 20 Years of the St. Paddy’s Day .01K – The World’s Shortest Race for a Great Cause!
February 11, 2025
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Get ready, La Crosse! The legendary St. Paddy’s Day .01K is back for its 20th year, bringing fun, laughter, and community spirit to Downtown La ...
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Singing Valentines Return to La Crosse: Surprise Your Sweetheart with a Barbershop Serenade
February 10, 2025
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LA CROSSE, Wis. — Love is in the air, and it sounds a lot like four-part harmony. The Coulee Chordsmen Barbershop Chorus is once again ...
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Wedding World La Crosse: Your Must-Attend Bridal Event for 2025
February 10, 2025
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Mark your calendars! Wedding World La Crosse returns on Sunday, March 2, 2025, from 10:00 AM to 2:00 PM at the La Crosse Center. This ...
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The Game-Changing Open Rewards App Boosting Business in Downtown La Crosse
February 6, 2025
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Hi! I’m Kathleen from Downtown Mainstreet and I had to share how much I’m loving the Open Rewards app because Thursday, February 6th through Sunday, ...
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From Resolutions to Routines: Your Guide to Fitness Options in La Crosse
January 7, 2025
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The start of a new year often brings resolutions to get healthier, stay active, and prioritize wellness. However, sticking to these goals can be challenging. ...
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9-Pin Tap Tournament Benefits The Rock Foundation
December 31, 2024
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LA CROSSE, Wis. — Fans of 95.7 The Rock took over All Star Lanes this past weekend for the station’s annual 9-Pin Tap Bowling Tournament, ...
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About Us
Everything you need to know about local events, businesses, and the people that make this a vibrant community.
From podcasts and local news to a complete business directory and community events, Around River City is your central hub for all things happening in and around La Crosse.

Proud Partner of Downtown Mainstreet
Around River City is excited to collaborate with Downtown Mainstreet, Inc.
Explore the best of local businesses, events, and culture— in the heart of downtown La Crosse.