La Crosse area guide


Discover why the Seven Rivers Region is so special. You'll find everything you need to know about the events, businesses and people that make it a vibrant community.

Mike Hayes: Local Legend pt. 2

By Ken Cooper | June 24, 2022

Welcome to part 2 of my conversation with Local Legend, Mike Hayes.  This conversation begins in 1987, Mike has become the host of La Crosse Talk on WIZM-AM.  We’ll talk…

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Mike Hayes: Local Legend pt.1

By Ken Cooper | June 17, 2022

You’ve likely heard Mike Hayes on the radio and maybe you agree with him, maybe you don’t.

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By Ken Cooper | May 27, 2022

Artspire has become a major event in the La Crosse area.  It’s happening June 10th and 11th this year….and you’re invited….IN PERSON

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Friends Remember Steve Hole

By Ken Cooper | May 20, 2022

In this episode three friends remember a friend they all say made them better people.  He came into their lives at different times and in different ways but as you’ll find out he impacted them all in a similar way.

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Featured Events

Valley Rotary brings free concerts to Riverside Park. Pack a picnic and join us for Moon Tunes most Thursdays throughout summer from 5:30 PM to 8:00 PM.

Onalaska Hilltopper Rotary presents Great River Sound, a free concert series in Onalaska's Dash-Park. Tuesdays 6:30 PM June through August.

Eat, drink and shop LOCAL all summer long with these fantastic deals from Around River City. The $50 for $30 Gift Card Sale is on now!

Riverfest 2018 Fireworks

Riverfest 2022 is June 30th through July 4th in Riverside Park.

Music - Food - Entertainment - Fun!

Country Boom July 7th - 9th in West Salem featuring Brothers Osborne, Walker Hayes, Russell Dickerson, Black Hawk and more. Learn more!

Gundersen Health System's Steppin' Out In Pink 2022 is Saturday, September 10th. Early bird registration is OPEN now through June 30th.

La Crosse Area News

Around River City Podcast

There something special about the people around here. Listen to the Around River Podcast and you'll begin to know why.

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Around River City News

Read the latest news from the La Crosse area from the hardest working news team in town Head to

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If you know, you know and if you don't, you've got us. You'll find exactly what you're looking for in the Around River City Directory.