La Crosse area guide


Discover why the Seven Rivers Region is so special. You'll find everything you need to know about the events, businesses and people that make it a vibrant community.

ARC Podcasts & More

Nicole Milliren: Brave Spaces and Good Conversation pt. 1

By Ken Cooper | September 23, 2022

Nicole is a clinical therapist and co-owner of Brave Spaces Counseling and Wellness in La Crosse.

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Steppin’ Out in Pink: Betty Kabara

By Ken Cooper | September 8, 2022

Betty and her husband created the Kabara Cancer Research Institute at The Gundersen Medical Foundation

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Steppin’ Out in Pink: Dr. Leah Deitrich

By Ken Cooper | September 2, 2022

Dr. Leah Deitrich has a truly one of a kind perspective that I think you’ll enjoy hearing.

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Featured Events

TWO-DAY Event October 13th & 14th LIVE from Gundersen Health System, a Children's Miracle Network Hospital

Raising funds and awareness with CMN and supporting our community.  All money stays local to help local families for pediatric care and NICU support.

La Crosse Area News

Around River City Podcast

There something special about the people around here. Listen to the Around River Podcast and you'll begin to know why.

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Around River City News

Read the latest news from the La Crosse area from the hardest working news team in town Head to

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If you know, you know and if you don't, you've got us. You'll find exactly what you're looking for in the Around River City Directory.