La Crosse area guide


Discover why the Seven Rivers Region is so special. You'll find everything you need to know about the events, businesses and people that make it a vibrant community.

ARC Podcasts & More

Tiffany Lavender: Whatever I Can Get Away With

By Ken Cooper | August 11, 2022

Whatever I can get away with.  That’s Tiffany’s motto in her life and her art.

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Leithold Music

By Ken Cooper | July 29, 2022

Abbie and her brother Paul are 4th generation owners of Leithold Music in downtown La Crosse

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Clearwater Farm

By Ken Cooper | July 11, 2022

We live in an area filled with places, large and small, that let you escape the city without really leaving.  Clearwater Farm is one of those places. 

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Featured Events

Gundersen Health System's Steppin' Out In Pink 2022 is Saturday, September 10th. Early bird registration is OPEN now through June 30th.

Stone Temple Pilots Saturday September 17th.  Tickets start at $32 and will go on sale Friday July 22nd.  Click Here for more information.

Mid West Music Fest (MWMF) September 16th & 17th in LaCrosse featuring nearly 50 Bands & Artists? More info & tickets here

Valley Rotary brings free concerts to Riverside Park. Pack a picnic and join us for Moon Tunes most Thursdays throughout summer from 5:30 PM to 8:00 PM.

Eat, drink and shop LOCAL all summer long with these fantastic deals from Around River City. The $50 for $30 Gift Card Sale is on now!

Onalaska Hilltopper Rotary presents Great River Sound, a free concert series in Onalaska's Dash-Park. Tuesdays 6:30 PM June through August.

Across the nation, the Alzheimer's Association Walk to End Alzheimer's® is full of flowers, each carried by someone committed to ending this disease. They keep raising funds and awareness for a breakthrough in the fight against Alzheimer's and all other dementia. Find your walk here.

TWO-DAY Event October 13th & 14th LIVE from Gundersen Health System, a Children's Miracle Network Hospital

Raising funds and awareness with CMN and supporting our community.  All money stays local to help local families for pediatric care and NICU support.

La Crosse Area News

Around River City Podcast

There something special about the people around here. Listen to the Around River Podcast and you'll begin to know why.

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Around River City News

Read the latest news from the La Crosse area from the hardest working news team in town Head to

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If you know, you know and if you don't, you've got us. You'll find exactly what you're looking for in the Around River City Directory.