LA CROSSE, Wis. (October 2025) – Oktoberfest USA donations reached $196,478 this year, supporting local veterans, schools, bands, and volunteer groups. The annual event continues to give back to the La Crosse community that makes it possible.
Each year, hundreds of volunteers and partners help make Oktoberfest one of the city’s most cherished traditions. From parade coordination and festival operations to music and community outreach, these groups bring the spirit of Gemütlichkeit, warmth, cheer, and friendship, to life.
“These donations are a direct reinvestment in the people and organizations that make Oktoberfest possible,” said Hannah Amundson, Executive Director of Oktoberfest USA. “The fest exists to bring people together and to give back to the community that makes the celebration possible. Each year’s event reflects La Crosse’s generosity and community spirit.”
In addition to these direct donations, Oktoberfest creates nearly $26 million in annual economic impact for the La Crosse area. This includes spending on local business activity and hospitality services. While those numbers show the fest’s economic value, the latest donations represent funds going straight back into community programs.
Media Invited to Attend
Members of the media are invited to attend a press conference on Thursday, October 23, at 11 a.m. at the Oktoberfest Grounds, 1 Oktoberfest Strasse, La Crosse, WI 54601. During the event, organizers will share more details about this year’s charitable giving. Several of the volunteer groups who received donations will also be featured.
About Oktoberfest USA
Founded in 1961, Oktoberfest USA celebrates community, heritage, and local pride. The annual festival features parades, live music, traditional food, and family-friendly fun. Over six decades later, it continues to bring people together and honor La Crosse’s vibrant culture.
