The holiday season is here! We want to see your home sparkle!
Light Up Around River City and show off your Christmas lights display for a chance to win a $25 Downtown Mainstreet gift certificate, good at dozens of local shops, restaurants, and more – perfect for a little holiday shopping or a festive night out downtown.
Submit a photo of your home’s Outdoor Christmas Lights for a chance to win:
📸 How to Enter:
- Snap a photo of your outdoor Christmas lights.
- Upload it below and fill out the quick form with your name and email.
- That’s it! You’ll be entered for a chance to win.
🎁 Entries Open Through December 10th
Winner announced December 15 on AroundRiverCity.com and our Facebook page!
Bring the cheer, share the sparkle, and help make La Crosse glow bright this holiday season! Light Up Around River City!
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Plus… Rotary Lights are about ready to Light Up TOO!
November 28, 2025 through December 31, 2025.
The park opens at 5:00 p.m. daily and gates will close after the last car in line at 10:00 p.m. with the following exceptions:
Christmas Eve – 5 to 9:00 p.m.
Christmas Day – 5 to 9:00 p.m.
New Year’s Eve – 5 p.m. to 11:00 p.m.